TOKYO GAS put ENEFARMs (residential fuel cell cogenerating systems) on the market on this May. The results of sales of ENEFARMs show that the ENEFARM cogenerators have been sold in an unexpected way. The number of ENEFARMs having been sold up to now to customers having already built houses has reached the target number of sales.
The fact teaches that the customers who will reform their houses show relatively high interest in ENEFARMs. On the basis of this fact, the company decided to increase the target number of sales from 1,500 units to 2,100 units.
Before putting ENEFARMs on the market, the company predicted that it would be easy to sell ENEFARMs to customers newly building houses.
In the sales plan, the target number of sales of ENEFARMs was set at about 1,500 units a year. About 1,000 units of the target number were assigned to the customers who will build new houses.
[Copyright by FuelCell japan: http://www.fcpat-japan.com/]
Prepared based on "business i".