Shell’s attitude to and Activities Performance on CO2 Reduction

I found an email studded with some words of “Shell” in the inbox.
The email arrived from TIME. It seemed like a PR email. I guess there are many people having received the same emails as the one I received. The opened email tells about Shell’s attitude to CO2 emission reduction problem, the results of company’s activities having come to grips with the problem, and the activities being done and to be done for solving the problem.
I felt something different when reading the email message, carefully read it, and found that the sentences were refined giving off a faint smell of emotion.
Simple linear extension of the logic of the sentence results only in unnatural Japanese.
[Copyright by FuelCell japan]

If I translate the original into Japanese, the Japanese produced will fail to reach the sentence level of the original. The reason is that my Japanese may have an imaginary-part vector aplasia disease. No matter how much I listen to a new medicine, which seems likely to be good for the disease, much time is needed till it works for my disease.
So, I give up to translate the email message into Japanese, and instead of translation, pick up Shell’s problem solution effort results, etc. and list them below.

Note:
The medicine is "Libertango " arranged for violin and played by Ikuko Kawai, violinist and professor in Osaka University of Fine Arts and Music. Somebody named the medicine as "cutting-edge Japanese elegance".

(Omitted)

Some search was made about Shell. Shell has actively tackled with hydrogen and fuel cells, and established “Shell Hydrogen” in 1999. The company drew up “Energy Scenario 2050”. It seems that the company is going ahead with the hydrogen/fuel cell development and business according to the scenario. Shell is the second largest oil major in the world.

(Omitted)

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Below is the original text.
Let's deliver energy for a changing world. Let's go.
Today's consumers are smarter than ever about energy. Naturally they want it to heat, cool and light their homes, get them to work, and power their mobile phones. But they are also keen to help build an energy system that sustains the lives of future generations. They want their energy to come from cleaner sources. They want to get the most out of every drop. And they want to see positive results now.

At Shell, we're listening. Consumers' raised expectations inspire us to come up with ever more innovative products and services.

Take the quest for cleaner air in our cities. We have created a fuel oil which can cut soot emissions from factories by up to 75%. That should help people breathe a little easier.

Customers at our service stations want to play their part, too. They want fuels that are more efficient. We've responded with new blends that help drivers save fuel with every fill-up. And we're working with transport companies, combining the latest fuels and lubricants with satellite technology to reduce fuel consumption.

Low-carbon biofuels are another way to meet rising expectations. They can help reduce emissions from road transport right now. We're already the world's largest distributor of biofuels and are pursuing plans for large-scale production. We're also working with technical partners to develop future biofuels from non-food sources, like crop residue and even algae.

Of course, our customers' horizons stretch beyond transport to more responsible living, whether through cleaner electricity or more energy-efficient homes and offices.

That's why we are boosting production of cleaner-burning natural gas, which emits less than half the carbon dioxide of coal when used to generate electricity. And why we are investing in vital technology to capture emissions from power plants and other industrial sites and store it safely underground.

Despite all this change, one thing remains the same. After more than a century, our customers still expect reliable and affordable energy every day.

With global energy demand set to double by mid-century, that will be a challenge. But together with our partners we will continue unlocking energy from hard-to-reach places like frozen Siberia and delivering it to customers around the world.

At Shell, we're grateful to have millions of customers asking for better energy. They demand as much of us as we ask of ourselves.

Together, let's go the extra mile.
www.shell.com/letsgo